Partnered with PepsiCo to launch a bold, citywide ad ad campaign for Tostitos, Lay's and Cheetos during NHL All-Star Weekend in Toronto. The goal was to amplify brand presence and connect with hockey fans through a localized campaign that felt dynamic, engaging and true to each brand's personality.
Using hockey and Toronto-themed references, we captured the high-energy atmosphere of the weekend and created messaging that resonated with fans in the moment. The campaign rolled out across different high-visibility touchpoints, including billboards, trucks, bus shelters and even Toronto's Union Station, generating an estimated 4.3 million impressions across the city.
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